About Me

Los Angeles, CA

I’m Justine Castellon—Operations Strategist, OBM, and fractional ops partner for women-led and values-driven businesses ready to scale with intention.

I build what most leaders don’t have time to: systems that empower teams, strategies that drive performance, and cultures that actually feel good to lead. My approach fuses operational rigor with soul—because I believe clarity isn’t just a deliverable, it’s an experience.

With a background spanning hospitality, membership-driven ventures, and clinical practices, I specialize in navigating complexity, eliminating chaos, and designing scalable solutions that serve both people and profit.

Whether I’m refining a sales pipeline, optimizing backend workflows, or shaping a recognition system that lights a team up—I bring order to the overwhelm and heart to the hustle.

If you’re a founder who wants to grow sustainably, protect your energy, and lead without burning out… I’m your strategic partner in building a business that actually works..

Why choose me?

There’s strategy—and then there’s soul. I bring both.

I partner with founders who are ready to lead with intention, scale sustainably, and create backend systems that don’t just function—they flow. Whether you need a fractional ops manager to take the reins or an OBM to streamline your day-to-day, I step in with clarity, momentum, and operational calm.

When you work with me, you get:

💡 Strategic brainpower rooted in real experience across industries

📊 Systems that empower—not overwhelm

🧠 Operational insights with heart-led execution

🥇 A partner who cares as much about culture as cash flow

🎯 Someone who sees your blind spots and builds the solutions around them

👀 Bonus Facts That Might Make You Smile

🍵 I once ran a hospitality team through a workflow redesign using Post-It notes, espresso, and sarcasm. It worked.

🍧In third grade I started running my neighbor's sno-cone stand— and within weeks, I was in charge of scheduling product deliveries and prep, weekly cash flows and inventory. Turns out cherry syrup and sticky fingers pair nicely with backend brilliance.

🦹‍♀️ My superpower is translating “founder chaos” into Notion dashboards that actually feel good to use.

🌴 I'm childfree by choice, driven by freedom, and obsessed with connecting like-minded people through travel, adventure, and great food.

🤩 I believe the backend of your business should feel as inspiring as the brand on the front.

🍷I can build a sales pipeline and curate a cocktail menu—hospitality meets operations, always.

I cater to a broad range of businesses, from startups to established corporations looking to refine their operations and boost growth.


Connect with me today to learn more about how I can help you achieve your business goals. I'm ready to assist you with any and every business need like I have for previous clients.

Stuck in reactive mode? Missing leads, chasing tasks, and spending way too much time wrestling the backend?

I help mission-driven founders step out of the overwhelm and into operational clarity-with systems that scale, simplify, and feel like a deep exhale.

Contact Us

📞424-241-3136

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