I’m Justine Castellon—Operations Strategist, OBM, and fractional ops partner for women-led and values-driven businesses ready to scale with intention.
I build what most leaders don’t have time to: systems that empower teams, strategies that drive performance, and cultures that actually feel good to lead. My approach fuses operational rigor with soul—because I believe clarity isn’t just a deliverable, it’s an experience.
With a background spanning hospitality, membership-driven ventures, and clinical practices, I specialize in navigating complexity, eliminating chaos, and designing scalable solutions that serve both people and profit.
Whether I’m refining a sales pipeline, optimizing backend workflows, or shaping a recognition system that lights a team up—I bring order to the overwhelm and heart to the hustle.
If you’re a founder who wants to grow sustainably, protect your energy, and lead without burning out… I’m your strategic partner in building a business that actually works..