SYSTEMS + AUTOMATION FOR WOMEN-LED SERVICE BUSINESSES

Your Business Works.

The Way You're Running It Doesn't Anymore.

Your CRM is messy. Your tech doesn't talk to each other. Too much of your client experience still happens manually.

I clean up, connect, automate, and build the backend systems your growing business needs.

For established, high-touch service businesses with growing teams.

Your backend shouldn't require this much work.

YOUR CRM ISN'T REALLY RUNNING THE BUSINESS

CLIENT ONBOARDING IS TOO MANUAL

IMPORTANT INFORMATION LIVES EVERYWHERE

YOUR TECH DOESN'T TALK TO EACH OTHER

YOUR TEAM IS REPEATING WORK

YOU'RE STILL THE GLUE

If the business has grown but the backend still operates like it did when you were doing everything yourself, that's where I come in.

I Build the Backend That Makes the Business Run.

CRM Builds + Cleanups

Client Onboarding Systems

Automations + Workflows

Tech Integrations

Processes + Documentation

Operational Visibility

I don't automate a broken process just because we can.

First I figure out what's actually causing the friction. Then I eliminate, simplify, connect, automate or build what's needed.

SYMPTOM → ROOT CAUSE → RIGHT FIX

Diagnosis before prescription.

I've Been Untangling Complex Operations for Years.

Before Other Laine, I spent five years leading operations at The Commerce Casino & Hotel, where I built systems around complex teams, regulated processes and decades of institutional knowledge.

Today, I bring that same brain to growing service businesses—just without the casino.

~40 YEARS

of institutional knowledge turned into infrastructure

6 → 135

team growth under my leadership

MILLIONS

in potential future fines helped protect against

Different scale. Different problems. Same question.

Not Sure What Needs Fixing?

Start Here.

Freedom Audit

Clarity before action

A two-hour operational diagnostic to figure out what's actually creating the friction, what needs fixing first, and what you should do about it.

You'll leave with your 3 highest-priority issues + a personalized path forward.

$997

No guessing. No unnecessary rebuilding. Diagnosis first.

Already know exactly what needs to be built?

I also build CRMs, automations, onboarding systems, workflows and larger backend transformations.

Hi, I'm Justine.

I'm a systems builder and operations strategist who loves walking into a messy backend, figuring out why it isn't working, and building the thing that makes it work better.

I believe successful women shouldn't have to become the operating system of the businesses they built.