Your Business Should Fund Your Freedom,
Not Steal It
You built something real. The clients are there. The revenue reflects your talent. But the backend hasn't kept pace — and you're the one filling every gap.
That changes here.
You've Built A Successful Business, But It relies entirely on You!
The clients are there. The revenue is real.
But somewhere between the growth and the grind, the freedom you started this for quietly disappeared.
You're tracking things in three different places — or honestly, mostly in your head. You're sending the same emails manually.
Chasing payments. Onboarding clients at 10pm on a Sunday because that's the only time you have.
Every system you meant to fix is still exactly where you left it. Not because you don't know better. Because you haven't had someone in your corner who actually knows how to build it.
That's what Other Laine is here for.
$14M in revenue. A team of 135. A department profitable for the first time in 39 years.
Before Other Laine, I spent five years as the head of operations at the largest card room in North America — building systems, implementing technology, and running a department at a scale most consultants will never touch.
I grew a team from 6 to 135. I took a department from a $7–10M annual loss to profitable — for the first time in the company's 39-year history. I generated $14M in top line revenue, introduced AI and automated systems into a paper-heavy operation, and built the infrastructure that made it all run without me holding it together.
That's the experience I bring to your business.
I'm not here to give you a template and a checklist. I'm here to look at what's actually breaking down, build what actually needs to be built, and make sure it works without you in the middle of everything.
Four ways to work together — one clear path forward.
Every engagement starts with clarity. From there, we build as deep as your business needs.
Freedom Audit
Clarity before action
This is for you if you know something is off but you can't pinpoint exactly what's costing you the most — and you want a clear, specific answer before you invest in fixing it.
2-hour deep dive into your business, systems, and processes
Personalized report identifying your three priority pain points
Specific recommendations and tool suggestions for each area
Priority framework so you know exactly what to tackle first
Delivered within 2 days of your session
$997
The Transformation
Your three priorities, fully built
This is for you if you've identified what needs to change and you're ready to hand it off to someone who will actually build it — without you lifting a finger.
One full day together mapping your systems and processes
Complete build of all three priority areas from your Freedom Audit
Every system and process delivered within two weeks
30 days of support — email and up to 3 calls to review or tweak
You show up to a business that finally works the way it should
$4,500
The Destination
A 90-day white glove build
This is for you if you're ready to hand off the entire backend of your business and arrive somewhere completely different — with the systems, the documentation, and the team training to keep it running long after we're done.
Full operational assessment and strategic roadmap
Complete system and process builds beyond your three priority areas
SOPs and documentation your team can actually follow
Team training so nothing lives in your head anymore
Weekly or biweekly strategic calls throughout the 90 days
White glove support from start to finish
Starting at $7,500
The Way Point
One project. One problem solved.
This is for you if you have one specific operational gap that needs to be fixed right now — without committing to a full engagement.
GHL audit and cleanup
Sales page and funnel builds
Revenue diagnostic
Dream 100 research and outreach strategy
Client onboarding system builds
Email sequence and automation setup
Custom project scoping available — if you don't see what you need, ask
Starting at $500
This is what your business looks like on the other side.
20 years of contacts, contracts, and chaos — organized, automated, and living in one place. No more digging through a phone inbox hoping to find that one client's info.
Four diconnected platforms replaced by one cohesive system. One source of truth for everything,
so nothing falls through the cracks and nothing requires a mental map to navigate.
10–15 manual touchpoints, fully automated. A founder who now only touches the work only she can do. Everything else runs without her lifting a finger.
A client onboarding process that runs itself. No more training calls covering the same information twice. No more chasing contractors for paperwork. It just works.
You didn't build this business to be its most exhausted employee. You built it for the view from the other side.
Not sure if your systems are the problem?
Download: The 5 Signs Your Business Has Outgrown Its Systems
A quick, honest look at the most common operational breakdowns in growing service businesses — and what to do when you recognize yourself in them.
No spam. Just clarity.
I built Other Laine because I kept seeing the same thing.
Brilliant, capable women building real businesses — and slowly drowning in them. Not because they lacked talent or drive. Because nobody had ever helped them build the infrastructure to support what they'd created.
I'm Justine. I'm an Operations Strategist and Fractional COO with a decade of experience building and running operations inside complex, high-volume businesses. I've managed teams of 135, implemented AI systems across paper-heavy organizations, and built the kind of backend infrastructure that makes a business run — with or without the founder in the room.
I started Other Laine to bring that same level of operational expertise to women running luxury service businesses who deserve more than a VA and a Dubsado template. You've built something real. It's time your backend reflected that.
Want to know if we're a fit?
Join 100's of leaders and entrepreneurs who already receive Justine's emails.
Practical systems + operations insights for founders who are done holding their business together by sheer force of will — delivered straight to your inbox.
Join founders who are building smarter.
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The Ops Edit
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FAQ
What is the Freedom Audit?
The Freedom Audit is a 2-hour operations deep dive where we go through your business together — your systems, your processes, your biggest pain points. After our session I build a personalized report identifying the three most critical areas where your business is leaking time, money, and energy, with specific recommendations and tool suggestions for each. Investment is $997.
What's the difference between the Freedom Audit, The Transformation, and The Destination?
The Freedom Audit gives you the map — a clear picture of what's breaking down and exactly what to fix. The Transformation implements your three priority areas — I build every system and process, delivered within two weeks, with 30 days of support. The Destination is the most comprehensive option — a 90-day white glove build that goes deeper, includes SOPs, team training, and ongoing strategic calls. Most clients start with the Freedom Audit and move into one of the implementation packages from there.
How long does The Transformation take?
The Transformation is scoped around your three priority areas from the Freedom Audit. Implementation is delivered within two weeks of your full day session. Every Transformation includes 30 days of support after delivery.
How long does The Destination take?
The Destination is a 90-day engagement. That timeline gives us the room to build thoroughly, train properly, and make sure everything is running the way it should before we wrap.
What does a Systems & Operations Consultant actually do?
Most business consultants tell you what to fix. A Systems & Operations Consultant identifies what's breaking down, designs the solution, and builds it — so you're not left with a strategy document and no idea how to execute it. At Other Laine that means coming into your business, diagnosing the operational gaps, and building the systems, processes, and infrastructure that make everything run the way it should. You get the strategy and the execution.
Who is behind Other Laine and what makes you qualified to do this?
I'm Justine — a Systems & Operations Consultant with a decade of experience building and running operations inside complex, high-volume businesses.
Before Other Laine I spent five years at the largest card room in North America. What started as overseeing food and beverage operations grew into building the operational infrastructure for an entire casino — implementing AI and technology across a paper-heavy organization, rolling out systems and processes across departments, and growing a team from 6 to 135 people. I took the F&B department from a $7–10M annual loss to profitable for the first time in the company's 39-year history and generated $14M in top line revenue.
I built Other Laine because I kept seeing the same thing outside of corporate — brilliant women running real businesses with no operational infrastructure to support what they'd built. The talent was there. The clients were there. The backend wasn't keeping pace.
That's exactly what I'm here to fix.
Who do you work with?
Female entrepreneurs running luxury service-based businesses who are scaling, successful, and ready to build operations that match their growth. If you're growing faster than your systems can support and you're tired of being the thing holding it all together — you're in the right place. We work virtually with clients across the US and internationally.
Where are you based and do you work remotely?
Other Laine is based in Los Angeles, CA but works virtually with clients across the United States and internationally. Location is never a barrier.
©Other Laine, Inc 2024