ONE PROJECT. ONE PROBLEM SOLVED.

The Waypoint

Not every problem needs a 90-day engagement. Sometimes you just need one thing built, fixed, or cleaned up — by someone who actually knows what they're doing.

Targeted. Specific. Done.

The Waypoint is where one-off project work lives.

Maybe you need your GHL cleaned up before you can use it properly. Maybe you need a sales funnel built for a new offer. Maybe you want a Revenue Diagnostic before you commit to a larger engagement. Maybe you need a client onboarding system that doesn't require you to manually send the same five emails every time someone says yes.

Whatever the specific gap is — if it's operational and it needs to be built, fixed, or cleaned up — this is where it lives.

Every Waypoint project starts with a discovery call so I understand exactly what you need and what a successful outcome looks like. From there I send a custom proposal with scope, timeline, and investment before anything begins. No surprises.

Current Waypoint offerings:

GHL Audit and Cleanup
Your GHL account is set up but it's a mess — or it's barely set up at all. I'll go through everything, identify what's broken or missing, clean up what exists, and get it running the way it should.

Starting at $500

Sales Page and Funnel Build
A clean, conversion-focused sales page and funnel for your offer — built in GHL or your existing platform. Includes the page build, thank you page, and basic automation setup.

Starting at $500

Revenue Diagnostic

A focused analysis of where your revenue is coming from, where it's leaking, and what the clearest path to more consistent income looks like for your specific business model.

Starting at $500

Dream 100

A strategic list of your 100 ideal referral partners, collaborators, or potential clients — researched, compiled, and delivered with an outreach strategy built around your offer and your voice.

Starting at $1,500

Client Onboarding System

A complete, automated client onboarding workflow — from the moment someone says yes to the moment your work together begins. Contracts, invoices, welcome sequences, and intake forms all connected and running without you touching a single one manually.

Starting at $1,000

The Review System

A done-for-you Google review automation system for brick-and-mortar or service businesses ready to build their online reputation systematically. Includes full setup, branded email and SMS sequences, and an ongoing monthly program to keep reviews coming in consistently.

Setup fee starting at $1,500 + monthly subscription

Note: Discovery call required to confirm fit before booking.

Something Else?

If you have a specific operational project in mind and you don't see it listed here — reach out. If it's in my lane I'll tell you. If it's not I'll point you toward someone in my network who can help.

Areas outside my scope: logo and brand design, social media management. I have trusted contacts for both — just ask.

Simple process. No surprises.

Step 1 — Submit your inquiry

Fill out the short form below — tell me what you need, your rough timeline, and any relevant context. The more specific you are the better.

Step 2 — Discovery call

I'll reach out within two business days to schedule a short discovery call. This is where we get into the details — what exactly needs to be built, what success looks like, and what access or assets I'll need to get started.

Step 3 — Proposal

After our call I'll send a custom proposal with full scope, timeline, and investment. No obligation to move forward until you've reviewed and approved it.

Step 4 — We build

Once the proposal is approved and deposit is received — we get started. You'll receive a timeline and clear communication throughout.

Ninety days. Everything built. Nothing left on your plate.

The Waypoint is for you if:

  • You have one specific operational gap that needs to be fixed right now — without committing to a full engagement

  • You've completed a Freedom Audit or Transformation and a one-off project has come up that falls outside your original scope

  • You're earlier in your business journey and a full engagement isn't the right fit yet — but something specific needs to be built

  • You want to experience working with Other Laine on a smaller project before committing to something larger

  • You need it done right, by someone who actually understands operations — not outsourced to a VA who will figure it out as they go

Final scope is confirmed during your discovery call based on your specific audit findings.

Your Investment

Waypoint projects are custom quoted based on scope and timeline. Every project starts at $500 — final investment is confirmed in your proposal after our discovery call.

For The Review System — pricing includes a setup fee starting at $1,500 plus a monthly subscription for ongoing program management. Discovery call required before booking.

Payment in full is required before project work begins. Payment plans available for projects over $1,500.

How to get started

If you're not sure whether The Waypoint is the right fit — or you suspect the problem is bigger than one project — start with the Freedom Audit. Two hours together gives you a complete picture of what's actually going on and the clearest path to fixing it.